• Marketing emails

• No marketing emails currently

• Transactional Emails

• Mailpoet: phasing out

• SES: looking to switch to SES for SMTP

• Funnelkit: looking to switch to Funnelkit for front end

• Email funnels

• No current funnels

• Will use Funnelkit for this

• Email tracking

• Use Funnelkit to track open rates and bounces

• No current A/B testing

• Email responses

• When receive emails, build and use templates to respond to:

• Questions about shipping

• Express shipping

• Timeliness of shipping

• Inventory

• Out of stock/ replenishment timelines (also add a note on product pages of affected items)

• Compliments

• Recognize customers for taking time to send a compliment (and possibly ask for UGC)

• Email list maintenance

• No maintenance currently