• Do you currently offer a newsletter?

• If yes:

• How frequently do you publish it?

• What is the structure of the email (content, design)?

• What service(s) do you use to send, track, and manage the newsletter and how do you use each of them?

• Do you have a welcome sequence, and if so, what is it?

• How do you decide content for each issue?

• When do you publish each issue?

• When do you finalize each issue before publication?

• Where do you maintain your email list for the newsletter?

• Do you maintain an archive of issues and/ or topics covered, and if so, where do you keep and how do you update it?

• Who writes each issue?

• Who designs each issue?

• If no:

• Do you want to (re)start a newsletter?

• If yes, answer questions immediately above