• How do you decide when to sponsor an event?

• What is your goal for sponsoring an event – brand awareness, in-person sales, etc.?

• What type(s) of events do you sponsor? Do you have criteria for determining this? If so, what?

• What type(s) of event sponsorships (full events, official apparel provider of event, hole sponsorships at golf outings, etc.) do you prefer?

• What is the budget, if any, for sponsoring events?

• How do you measure success of event sponsorships?

• Do you provide a special offer for event attendees? If so, how is that determined and implemented and what, if any, restrictions are put in place on the offer?