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Brolo Events Playbook Guidelines

• What types of outings have you offered in the past and/ or have scheduled or plan to schedule?

• Activity

• Location

• Number of people

• Demographics of people

• Who pays?

• What were the expenses?

• How was it promoted?

• Who planned the outing ahead of time?

• Who ran the outing day of?

• Who followed up with participants after the outing?

• How do you decide when to hold an outing, what kind of outing, and where to hold it?

• Do you offer any giveaways, prizes, handouts, etc.? If so, what are the details?

• Do you provide a special offer for outing attendees? If so, how is that determined and implemented and what, if any, restrictions are put in place on the offer?

• How do you measure and track success?

• What worked well in past outings?

• What didn’t work well in past outings?

• What kinds of outings do you want to host in the future?

• Same questions as immediately above?

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