• How do you decide when to advertise on a podcast?

• What is you goal for advertising on podcasts – brand awareness, new customers, etc.?

• What type(s) of podcasts do you advertise on? Do you have criteria for determining this? If so, what?

• What type(s) of podcast ads (scripted host-read, unscripted host-read, pre-recorded, etc. and also pre-roll, in-show, post-show, etc.) do you prefer?

• Who writes ad copy, if scripted or outlined?

• What is the budget, if any, for advertising on podcasts?

• How do you measure success of podcast ads?

• Do you provide a dedicated link for podcast ads to reference in ads? If so, how is that determined and implemented?

• Do you provide a special offer for podcast ads to reference? If so, how is that determined and implemented and what, if any, restrictions are put in place on the offer?