• Website: http://brolo.me

• Platform: WordPress

• Backend access (this is a placeholder for Gabe to fill in at the end, not for me to access)

• Update existing content

• Update annual holidays like Father’s Day, etc., with current year

• Other pages as needed

• Process

• Research first and identify what needs to be changed

• Log in to the website at fill in admin website here

• Identify the page that needs to be updated

• Click edit

• Make changes

• Save

• Verify on changes are correct on live website

• Add new content

• Process

• Research first and identify what needs to be added

• Log in to the website at fill in admin website here

• Click add new page

• Add content and check layout

• Save

• Verify new page is correct on live website

• How to decide what content to add

• Use Google Search Console to look for things that are working and get ideas for how we can incorporate them into our existing website

• Website monitoring

• Google Search Console

• Check often

• Research keywords, content, and demographics

• Screaming Frog

• Use when changes are made to the website

• Use for technical SEO and to check for errors, broken links, etc.

• Wope

• Check monthly-ish

• Use for keywords and SEO research

• Labrika

• Run an audit every 6 months

• Use for technical SEO

• Every January 1st, verify that the copyright date automatically updated (use reminder mark)